The North Face
Metro Ex
Metro Ex
For the launch of the Metro Ex campaign, Workroom developed three animated clips based on custom illustrations by Jiro Bevis — a visual language built around the tension between nature and the urban environment.
Part of the animated material was also produced for a dedicated microsite, combining photography, video and animation in a scrollable experience.
Part of the animated material was also produced for a dedicated microsite, combining photography, video and animation in a scrollable experience.
Motion content produced for the Metro Ex microsite — photography, video and animation combined in a single scrollable environment.
The complete campaign film.
Workroom for The North Face:
motion design, animation—Workroom
web-ready animations tuning & delivery—Workroom
production—C41
executive—Alessia Pietromarchi
direction—Leone Balduzzi
illustrations—Jiro Bevis
film—Iacopo Carapelli
more information—The North Face
motion design, animation—Workroom
web-ready animations tuning & delivery—Workroom
production—C41
executive—Alessia Pietromarchi
direction—Leone Balduzzi
illustrations—Jiro Bevis
film—Iacopo Carapelli
more information—The North Face