Mark

The North Face
Metro Ex








For the launch of the Metro Ex campaign, Workroom developed three animated clips based on custom illustrations by Jiro Bevis — a visual language built around the tension between nature and the urban environment.

Part of the animated material was also produced for a dedicated microsite, combining photography, video and animation in a scrollable experience.





Motion content produced for the Metro Ex microsite — photography, video and animation combined in a single scrollable environment.





The complete campaign film.






Workroom for The North Face

motion design, animation
web-ready animations tuning & delivery
Workroom
Workroom

production
executive
direction
illustrations
film
C41
Alessia Pietromarchi
Leone Balduzzi
Jiro Bevis
Iacopo Carapelli

more information








Mark