The North Face
Metro Ex
For the launch of the Metro Ex campaign, Workroom developed three animated clips based on custom illustrations by Jiro Bevis — a visual language built around the tension between nature and the urban environment.
Part of the animated material was also produced for a dedicated microsite, combining photography, video and animation in a scrollable experience.
Part of the animated material was also produced for a dedicated microsite, combining photography, video and animation in a scrollable experience.
Motion content produced for the Metro Ex microsite — photography, video and animation combined in a single scrollable environment.
The complete campaign film.
Workroom for The North Face
motion design, animation
web-ready animations tuning & delivery
web-ready animations tuning & delivery
Workroom
Workroom
Workroom
production
executive
direction
illustrations
film
executive
direction
illustrations
film
C41
Alessia Pietromarchi
Leone Balduzzi
Jiro Bevis
Iacopo Carapelli
Alessia Pietromarchi
Leone Balduzzi
Jiro Bevis
Iacopo Carapelli
more information