Mark
Satispay
Satispay everywhere
2019






Satispay's first TV spot — a journey through the eyes of those who, once they discover the mobile payment service, can no longer imagine doing without it.

Workroom contributed the opener animation, under the creative direction of James Kenneally and art direction of Andrea Bax.





Animation
Overview

The opener was developed entirely in frame-by-frame animation — every frame drawn individually to achieve complete control over character movement, from the fluffy hair to the bouncing clothes. A technique chosen for the organic, handmade quality it brings to the motion.





Workroom for Satispay:

frame by frame opener animation—Workroom

creative director—James Kenneally
art Director—Andrea Bax
extra animations—Stefano Agabio, Andrea Bax
illustrations—Stefano Pietramala
music and sound Design—Smider


more information—Satispay