Three motion teasers for Salvatore Ferragamo's Spring-Summer 2022 collection, under the creative direction of Guillaume Meilland. The collection drew from the cinema of the 1970s and a collaboration with Parisian artist Julien Colombier, whose archival floral foulard print was reinterpreted as jacquard and embroidery.

Workroom handled motion design, direction and graphic production across all three teasers.

SS22 Fashion Show
Three Teasers

The visual concept focused on the quality of summer afternoon light as it dissolves into sunset — natural gradients, shifting shades, mirrors and reflections. A recurring motif of the show translated into a graphic and motion language built around warm saturated colors and light play.

Three teasers introducing the SS22 season — warm saturated colors, reflections and light as the connecting thread across the series.

Two edits exploring the intersection of still image and motion — melting photography into liquid color transitions to build a visual language specific to the collection and the show.