Workroom developed the motion system for the NikeWomen Just Do It Italy campaign, in collaboration with Circular Agency — a brand experience deployed across multiple touchpoints simultaneously: a digital takeover on nike.com, social assets, outdoor advertising, and a videomapping projected on the facade of the Nike Store on Corso Vittorio Emanuele.

The kinetic grid and its transitions were the visual language shared across every format. The original animation runs two minutes; the videos below are edited excerpts.

The motion was projected as a videomapping on the facade of the Nike Store on Corso Vittorio Emanuele — the same building, the same street. At that scale, the kinetic grid expanded beyond the screen: typography and colour filling an entire facade, visible to the crowd gathered below for the launch event.