Inter + Nike
Third Kit Presentation
Nike commissioned Workroom to develop the motion system for the launch of Inter's third kit — a jersey drawing on two of the club's most iconic seasons and the visual language of 1990s football culture.
The animation was projected across two full facades of a building on Corso Vittorio Emanuele in Milan, translating the kit's graphic codes — black and yellow, diagonal stripes, geometric patterns — into large-scale motion.
The original animation runs two minutes; the video below is an edited excerpt.
The animation was projected across two full facades of a building on Corso Vittorio Emanuele in Milan, translating the kit's graphic codes — black and yellow, diagonal stripes, geometric patterns — into large-scale motion.
The original animation runs two minutes; the video below is an edited excerpt.
The animation was projected across two full facades of a building on Corso Vittorio Emanuele in Milan — one of the city's busiest pedestrian streets. At urban scale, the kit's graphic codes expanded into something else: black and yellow patterns filling an entire building, visible from the street below.