inter + nike / third kit presentation

“Black and yellow is always a winning combination and Inter’s third kit looks especially dynamic,” said Pete Hoppins, Nike Football Apparel Senior Design Director. “We’ve taken inspiration from two special older kits, kept things on trend with the ‘90s themes we are seeing in streetwear at the moment and the result is something that we hope will appeal to all fans.”

inter + nike / third kit presentation
the project

“Design makes things seem special, and who wants normal if they can have special? And that’s the problem. There are better ways to design than putting a big effort into making something look special. Special is generally less useful than normal, and less rewarding in the long term”

project credits
workroom for nike

Production / circular agency
Creative direction / circular agency
Motion Design 2D-3D / workroom
Visit the site here / Flos

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