Mark

Il Sole 24 Ore
La Vita Nova



— Food Particles
— Vividness Light
— Class Evolution
— Autovisioni
— Motorcycle Dynamics
— Enterprise Generation
— Who Draws the World
— Big numbers
— Cloud update







Nine opener animations for La Vita Nova, the iPad digital magazine by Il Sole 24 Ore. Each episode introduces a different theme — from food technology to urban mobility, from data culture to digital education — through a consistent motion language developed across the full series.

Motion direction, design and sound design by Workroom, with art direction and illustration by Laura Cattaneo.





Food Particles

Food systems from production to distribution — the technological and scientific innovations reshaping sustainable food for the future.





Vividness Light

Light translated into schemes and graphics — a visual history of how humans have always attempted to capture and represent it.





Class Evolution

The evolving relationship between education and digital tools — teachers and institutions experimenting with new and sometimes unexpected approaches.





Autovisioni

The automotive world in transformation — how technological research and new materials are reshaping design and redefining where the industry is headed.





Motorcycle Dynamics

Two wheels between past and future — the scooter as icon of sustainable urban transport, the motorcycle as vehicle of rediscovered emotion.





Enterprise Generation

A portrait of young Italian innovators — their ideas, their approach, and the new entrepreneurial culture they represent.





Who Draws the World

Digital maps as infrastructure for a new mobility — how augmented geography has become a platform for connecting people in unexpected ways.






Big Numbers

A journey into the world of data — where theories emerge from the elaboration of massive flows of information and numbers become the raw material of knowledge.





Cloud Update

The Cloud as enabler of remote access and flexible work — files, software and collaboration available from any device, anywhere.






Workroom for La Vita Nova

motion direction
motion design
sound design
Workroom
Workroom
Workroom

art direction, illustration

more information








Mark