Flos
Design Holding Wall
A playful, interactive wall to celebrate the designers and their iconic design which built the history of Flos, B&B Italia and Louis Poulsen, together as Design Holding
Animation
Overview
Flos, B&B and Luis Poulsen are represented in the interactive wall, where iconic products and designers are depicted and animated to disclose stories and secrets of their design process. A brand new and surprising form of corporate storytelling, with innovative ways to interact and engage with the visitors.
Overview
Flos, B&B and Luis Poulsen are represented in the interactive wall, where iconic products and designers are depicted and animated to disclose stories and secrets of their design process. A brand new and surprising form of corporate storytelling, with innovative ways to interact and engage with the visitors.
Some of the animations developed
Animations
Development
Most of the work was done in frame by frame to gain the total control of each carachter movement. particular attention was gained to the ideation of the animations considering the presence of projected static areas (white) and static graphics (black) to deal with.
Development
Most of the work was done in frame by frame to gain the total control of each carachter movement. particular attention was gained to the ideation of the animations considering the presence of projected static areas (white) and static graphics (black) to deal with.
Konstantin Grcic / May-Day Lamp

Gatto / Achille & Pier Giacomo Castiglioni
Misc
Informations
Located in the new S.Project Pavilion, putting on stage the common narration of the three strong individual identities of flos, B&B italia, and louis poulsen, the stand incorporates the companies’ connection to history by visually relating iconic pieces with contemporary products. Designers such as Achille Castiglioni, Ronan and Erwan Bouroullec, Gaetano Pesce, Nendo, and Patricia Urquiola are depicted on the walls, which light up in several parts, resembling an actual pinball game while telling the stories of the three companies.









