Design Holding Wall
58th Salone Del Mobile

A playful, interactive wall to celebrate the designers and their iconic design which built the history of Flos, B&B Italia and Louis Poulsen, together as Design Holding


Flos, B&B and Luis Poulsen are represented in the interactive wall, where iconic products and designers are depicted and animated to disclose stories and secrets of their design process. A brand new and surprising form of corporate storytelling, with innovative ways to interact and engage with the visitors. 

Next, some of the animation developed for the event.


Most of the work was done in frame by frame to gain the total control of each carachter movement. particular attention was gained to the ideation of the animations considering the presence of projected static areas (white) and static graphics (black) to deal with. 

Konstantin Grcic / May-Day Lamp

Gatto / Achille & Pier Giacomo Castiglioni


Located in the new S.Project Pavilion, putting on stage the common narration of the three strong individual identities of flos, B&B italia, and louis poulsen, the stand incorporates the companies’ connection to history by visually relating iconic pieces with contemporary products.

Designers such as Achille Castiglioni, Ronan and Erwan Bouroullec, Gaetano Pesce, Nendo, and Patricia Urquiola are depicted on the walls, which light up in several parts, resembling an actual pinball game while telling the stories of the three companies.

Workroom for Flos:

motion direction 
motion design

sound design
a collaboration with:

illustration—Loris Alessandria
architecture—Calvi & Brambilla

backstage Video
production—C41 Studio
sound design—Smider

—courtesy of Flos

more information—Flos