Mark
201958th Salone Del Mobile


Flos
Design Holding Wall

A playful, interactive wall to celebrate the designers and their iconic design which built the history of Flos, B&B Italia and Louis Poulsen, together as Design Holding





Animation
Overview 

Flos, B&B and Luis Poulsen are represented in the interactive wall, where iconic products and designers are depicted and animated to disclose stories and secrets of their design process. A brand new and surprising form of corporate storytelling, with innovative ways to interact and engage with the visitors. 


Some of the animations developed




Animations
Development 

Most of the work was done in frame by frame to gain the total control of each carachter movement. particular attention was gained to the ideation of the animations considering the presence of projected static areas (white) and static graphics (black) to deal with. 


Konstantin Grcic / May-Day Lamp





Gatto / Achille & Pier Giacomo Castiglioni




Misc
Informations 

Located in the new S.Project Pavilion, putting on stage the common narration of the three strong individual identities of flos, B&B italia, and louis poulsen, the stand incorporates the companies’ connection to history by visually relating iconic pieces with contemporary products. Designers such as Achille Castiglioni, Ronan and Erwan Bouroullec, Gaetano Pesce, Nendo, and Patricia Urquiola are depicted on the walls, which light up in several parts, resembling an actual pinball game while telling the stories of the three companies.




Workroom for Flos:

Motion Direction, Design

Animation
Sound Design

A collaboration with:

Illustration—Loris Alessandria
Interaction—DotDotDot
Architecture—Calvi & Brambilla

Backstage Video
Production—C41 Studio
Sound Design—Smider

Photo
—Courtesy of Flos

More information—Flos