flos / design holding wall
58th salone del mobile

A playful, interactive wall to celebrate the designers and their iconic design which built the history of Flos, B&B Italia and Louis Poulsen, together as Design Holding
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flos / design holding wall
animations overview 

Flos, b&b and Luis poulsen are represented in the interactive wall, where iconic products and designers are depicted and animated to disclose stories and secrets of their design process. A brand new and surprising form of corporate storytelling, with innovative ways to interact and engage with the visitors. find next some of the animations developed for the wall.
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flos / design holding wall
animations development 

each animation was defined relatively to the wall available space. most of the work was done in frame by frame, drawing every single frame to gain the total control of the carachter movement. particular attention was gained to the ideation of the animations considering the presence of projected static areas (always white) and static graphics (black) to deal with. 
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Konstantin grcic / may-day lamp





Gatto / Achille & Pier Giacomo Castiglioni




flos / design holding wall
misc informations 

located in the new S.project pavilion, putting on stage the common narration of the three strong individual identities of flos, B&B italia, and louis poulsen, the stand incorporates the companies’ connection to history by visually relating iconic pieces with contemporary products. designers such as achille castiglioni, ronan and erwan bouroullec, gaetano pesce, nendo, and patricia urquiola are depicted on the walls, which light up in several parts, resembling an actual pinball game while telling the stories of the three companies.
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project credits
workroom for flos

design holding wall
Motion and animation / workroom
Sound Design / workroom
illustration / Loris Alessandria
interaction / dotdotdot
architecture / calvi e brambilla

animation overview teaser
Motion and animation / workroom
Sound Design / workroom
illustration / Loris Alessandria

backstage video
Production / C41studio
Sound Design / smider

photo / courtesy of Flos
Visit the site here / Flos





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