Mark
2020—2021


B&B Italia
Product Presentation

— Blitz
— Cutter
— Liagò
— Naviglio



A miniserie created for the launch of the B&B collection. Through a triptych graphic structure, footage and motion graphic explore and focus the product's essence.





Episode 1 
BlitzMario Bellini

A sculptural table, a powerful and unexpected item. A flat, slim and geometric external frame finds its natural completion in the curved and sinuous shapes of the interior, aesthetic and constructive solutions reminiscent of a suspension bridge are revealed.





Episode 2
CutterMario Bellini

Cutter is Mario Bellini’s new chair with strong and decisive aesthetics which create a new type of seating. The back of the chair is slashed by a cut which is pays homage to the great artist Lucio Fontana. 





Episode 3
Liagò—Piero Lissoni


Piero Lissoni designed Liagò for B&B Italia, a new range of storage units ideal for dining and living areas. Liagò is in the Venetian architectural tradition - an outdoor loggia made of wood, often featuring a marble floor.





Episode 4
Naviglio—Yabu Pushelberg


Yabu Pushelberg’s Naviglio collection is composed of a curved, linear, chaise longue and ottoman elements that together express a visual dialogue between structure and form. The synthesis is the project’s essence and starts from its name. 





Workroom for B&B:

Motion Direction

Motion Design 2D, 3D

A collaboration with:

Production—C41studio
Creative Producer—Alessandro De Agostini
Creative Direction—Elena Ottavi

More information—B&B








W



Mark